Crisis comms 101: don't say "SAFU" after losing $6 billion. Dan Held criticises CZ for taking Elon Musk's bait instead of focusing on communicating Binance's response to the hack…
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Crisis comms 101: don't say "SAFU" after losing $6 billion. Dan Held criticises CZ for taking Elon Musk's bait instead of focusing on communicating Binance's response to the hack "From a crisis comm…
Crisis comms 101: don't say "SAFU" after losing $6 billion. Dan Held criticises CZ for taking Elon Musk's bait instead of focusing on communicating Binance's response to the hack "From a crisis comms perspective, you can definitely tell that CZ's feeling a little frazzled here. I love CZ, by the way. Him and I actually used to work together at Blockchain[.]com." "I think from a crisis comms perspective, it would have been, say nothing. He's being trolly, and you're kind of playing into his bait." "I looked at the timeline, by the way. They took almost, like, I think 30 minutes to reply from the original coin movement to a public statement. I do think that's way too long." "You've got to communicate. Here's what's happening. Here's what's going down. Here's what we're doing to fix it." "I do think some things, like saying SAFU after you just lost $6 billion, is not the right thing to say. Should just be a little bit more clinical. Like, we're investigating. We'll figure this out. I will communicate when I have details."
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